Services / Lead Development
Lead Development
What We Do
The end goal of any marketing campaign is to generate new business opportunities. Often, there are many steps involved in going from the top of the sales funnel (building awareness) to the bottom (converting a prospective customer into an actual client), but when it’s all said and done, we all want our hard work to pay off with new customers.
Generating leads is a combination of science and creativity. Systems for generating leads and moving those leads through a sales cycle need to be built and tested. On the creative front, we need to provide your prospects with a remarkable value proposition, a lead magnet, that inspires them to continue taking action as they move through your sales funnel.
We create actionable content, in a mix of mediums, for every stage of the sales funnel. From creating surveys and downloadable guides at the top to conversion driven landing pages at the bottom.
Persona Creation
The first step in driving more leads is determining who are your perfect customers. We build out buyer personas that help you understand exactly who you're trying to attract. From there, we determine where they're hanging out online, what kind of lead magnet we're going to offer, and where we're going to send them after they enter the funnel.
Lead Magnet Development
Addressing your prospects pain points in the fastest way to turn them into paying customers. Creating a valuable piece of content, whether it be a video series, a webinar, and ebook, or even a helpful "cheat sheet" is the proven way to do just that. We create remarkable lead magnets that your prospects will feel they just can't live without, and then start moving them through our lead funnel providing valuable, action-oriented content along the way.
Funnel Building
Building out a successful lead funnel is a complicated process that combines email marketing, landing page development, lead magnet creation, and automation. And all the while making it a simple, seamless, natural process in the customer's mind. We are specialists in this field; it's one of our favorite things to do for our clients. And we can build you a better mousetrap.