Services / Consulting
Consulting
Oftentimes companies are on the right track with their online marketing initiatives, but they need a little help integrating them with cohesive branding across all platforms.
Our marketing consulting services enable you to keep what’s working and use our expertise to fix what’s not.
Marketing consulting services range from one on one instruction from to full-scale workshops and seminars and cover the following areas of execution:
STRATEGIC PLANNING
A strategic online marketing plan is comprised of ALL facets of the digital experience in order to enhance your big-picture marketing goals. We carefully position your brand in front of your target online audience through a strategic marketing plan based on a comprehensive look at your current position in the online marketing arena.
COMPETITIVE AUDITS
A strategic online marketing plan is comprised of ALL facets of the digital experience in order to enhance your big-picture marketing goals. We carefully position your brand in front of your target online audience through a strategic marketing plan based on a comprehensive look at your current position in the online marketing arena.
Branding
WHAT WE DO
Your brand is more than a logo and tagline. A strong brand should resonate and connect emotionally with your customers.
Your brand should convey trust, authority, and loyalty. Research from Harris Interactive determined that even in an adverse economy, people are willing to pay more for an established brand. The reason being the inherent belief that they will be paying for a better customer experience.
Your brand should be consistent and expand through all areas of your marketing assets. From your corporate identity to your website and the imagery and videos you produce.
When it comes to online marketing, getting your brand in front of the right audience in the right place at the right time is essential.
Whether you are completely re-branding or just looking to promote your existing your brand, we will customize a strategy that is unique to you.
BRAND MARKETING
There are so many ways to reach and interact with your potential customers, but knowing where to put your time and resources to reach them is tricky. Through our specialized research, we determine how and where to reach your target consumers and work with you to develop a digital brand strategy on the best platforms for you.
ONLINE PR
Your public relations efforts have to operate in real-time. Traditional PR efforts are a thing of the past. In the age of social media, bad PR can spiral out of control in a matter of minutes. We help you track what is being said about your company so that you can respond quickly. At the same time, we help you leverage online opportunities for positive exposure.
BRAND MANAGEMENT
Brand management is the broad term that we use to encompass the complex nature of protecting your brand and elevating your exposure. We guide you when it comes to online engagement with your consumers, responding in a crisis and positioning your brand in the best positive light day-in and day-out.